PRICELINE

LEAD PRODUCT DESIGNER

HOTELS

As Lead Product Designer for Priceline's Hotels desktop team, I spearheaded user experience improvements within the P2 refresh initiative. Collaborating closely with cross-functional teams including engineers, product managers, and user researchers, I strategized and executed the design of advanced filtering, intuitive search, and a streamlined UI. Through rigorous A/B testing, my team and I achieved over 10% increases in conversion rates. Our team optimized the entire booking flow, making it easier for users to find their ideal hotel. This project highlights my ability to lead design initiatives, translate business goals into user-centric solutions, and work effectively within a collaborative environment.

Design Improvements:
- Search Filters
- Improved Listings
- Inline Details
- Larger imagery
- Dynamic Maps
- Cleaner, more 'modern' branding strategy
- Improved overall user experience
- Improved Typography